December in the 2ND Street District

Austin’s famed 2ND Street District is going all out for the holiday season this year. It’s a miracle on second street! Take the whole fam downtown for a bunch of festive activities and, naturally, a ton of great shopping. Austin-owned boutiques, award-winning local fare, and entertainment make walkable 2ND Street District a unique destination. From great food and sidewalk dining to live music, craft bars, and more it’s full of everything locals love.

Whether you’re shopping for yourself or others, you’ll find something unforgettable. Peruse items ranging from handmade jewelry and accessories, designer threads, music-inspired apparel to home goods and more.Once you’ve had your dose of retail therapy, refuel with coffee, a snack or enjoy a cocktail at one of the many critically acclaimed culinary options.

And don’t forget to end the day by taking-in the festive window installations at participating businesses in the Holiday Window Walk. St. Edward’s University students will put their design skills to the test for their chance to win $6,500 worth of scholarships on behalf of the 2ND Street District. Participating stores include Hemline, League of Rebels, Austin Rocks, Toy Joy, Authentic Smiles, Austin General Store, and Luxe Apothetique. Cast your vote here through Dec. 7 at midnight for your favorite display. Everyone that votes is entered to win an AWAY Spa by W Austin Massage and a W Austin bottle service package for up to 10 people in The Living Room Bar valued at $500. First place will receive a $3,000 scholarship, $2,000 for second place, $1,000 for first place, and $500 for the public vote. Learn more and RSVP here.

Winners will be announced at the Santa Lounge and Market event on Saturday, Dec. 8 at W Austin. Enjoy photos with Santa and holiday music from KP and The Boom Boom (Trio) and Drew Davis at W Austin while sipping holiday cocktails and browsing the local Holiday Pop-Up Shops. This event will offer guests first-class retail options for all their holiday shopping needs. Participating stores include Sikara & Co., ESPEROS, Austin General Store, Luxe Apothetique, ModCloth, Nina Berenato Jewelry, Sara Reichardt Designs, Upstairs Circus, Toy Joy’s Kid Zone and Tina Reddy Jewelry. The first guests will receive a complimentary holiday cocktail. Learn more and RSVP here.