Lovejay Holistic Beauty Bar is Now Open in East Austin

Attention beauty junkies! A new natural beauty is in town and it’s safe to say we’re pretty much obsessed. Lovejay Holistic Beauty Bar is now open at 2124 E 6th St. and carries a variety of clean skincare, cosmetics and haircare brands. The east side boutique, owned and operated by Austinite Blair Wagoner, is the first 100% clean beauty retailer in Austin, and showcases cult favorite and up-and-coming indie beauty brands that are purely natural, organic and non-toxic. 

Photo: Cassandra Klepac Photography

Lovejay’s selection of carefully curated natural beauty products encompasses over 15 domestic, organic brands. The stellar lineup includes skincare like locally owned oil-based skincare line Olive + M, Maya Chia, Live Botanical, Skin Owl, Josh Rosebrook; and natural makeup brands like Han, Au Naturale, Fitglow, Lily Lolo and 14e. Shoppers can enjoy a thorough selection of cleansers, serums, toners, masks, moisturizers, balms, salves, scrubs, oils, makeup, shampoos and conditioners. 

In addition to Lovejay’s natural retail products, the adorable boutique will also offer signature services and consultations. Consultations will include Lighten Up Consulting: a beauty bag cleanup for those looking to make the switch to natural cosmetics. Customers can consult one-on-one with an expert staff member to introduce natural alternatives to their favorite products; Makeup artists will be available for natural beauty makeovers; The Lovejay Beauty Consultation will be a custom, one-on-one consultation for customers to ask questions, apply and test products and learn more about ingredient safety and choosing the right products. Schedule appointments online at, email or call Lovejay at 512-330-4404. 

Lovejay Holistic Beauty Bar is now open at 2124 E 6th Street, Austin, TX 78702, Unit 103. The shop hours will be 11 am to 6 pm Wednesday through Sunday (Monday and Tuesday are by appointment only). Find more info at or email Order products online at and follow on social media at @lovejaybeauty