The Pan Americana Festival is a free two-day celebration of Latino music, arts and culture that connects thousands of fans to a multinational convergence of talent. With an audience of 5,000 people on each day last year, the Festival has grown to become one of the premier showcases of Latino entertainment for our local community and for visitors from around the world during SXSW Media Festival. Last year we were featured on Rolling Stone’s “48 Best Things We Saw at SXSW 2014” for “Best Atmosphere.”